Stony Brook Medicine

Neon

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Varicose veins are not only painful, but to some women, unsightly. They’re more than varicose veins, but a beacon calling out to the world. So we created a campaign that visualized how one might exaggeratedly describe their varicose veins. An octopus tightly clutched to your leg. A flailing air dancer wrapped around your leg with “VEINS” written on it. Or maybe just a neon sign. The possibilities were endless but our budget was not, and in the end, we could only produce one ad.